ramblings of joe

For the Culture

what a great reminder from Andy Allen of !Boring:

All of your work will be lost to time.

All that remains is impact.
Do it for the culture.

i’m fired up!


My Next Chapter

a Yahoo purple app icon shape with the iconic lowercase 'y!' logo in it, with a hand drawn arrow pointing to another app icon shaped yellow square with a question mark on it.

Three years ago, I joined a scrappy Series A startup named Commonstock. The journey was full of twists and turns I never could have anticipated: we navigated the sudden run on SVB (our bank at the time), the dramatic end of the ZIRP era, and waves of tech layoffs reshaping the industry.

Despite these headwinds, we found a path forward when Yahoo Finance acquired Commonstock nearly two years ago. Transitioning overnight1 from a tight-knit team of fewer than 20 people to becoming part of one of the internet’s oldest and most iconic companies was an experience I’ll never forget.

At Yahoo Finance, I’m incredibly proud of the work we accomplished — especially launching social features2 that encourage investors of all backgrounds to connect, learn, and grow together. Seeing a vibrant community begin to flourish on such an established platform reinforced my belief in the power of community-driven products.

But startup life has been calling me back. The opportunity to build from the ground up, rapidly iterate, and directly impact users (and the business) at scale is hard to resist.

So, today was my last day at Yahoo Finance. I’ll be taking a couple weeks off to reset, and then I’m excited to be joining the team at Whatnot! 🥳🎉

The Whatnot brand lockup, containing the Whatnot 'w' icon and the 'Whatnot' wordmark stylized in warm black on a whatnot yellow background.

When I connected with some of the awesome folks at Whatnot, it felt like the perfect intersection of my past experiences in e-commerce and my more recent passion for building consumer social applications. On top of that, everyone I met was thoughtful and genuine, and I appreciated the intentionality throughout the process.

Whatnot’s vision of creating the best community-driven marketplace resonates with me, and I’m looking forward to helping contribute to that vision. I’ll be joining the team focused on logistics and fulfillment, building tools that help sellers on the platform prepare and ship orders to their customers quickly and easily.

I’m grateful for everything I’ve learned and experienced at Yahoo Finance, and equally excited to jump back into the world of high-growth startups with Whatnot.3

Here’s to the next chapter!


  1. Literally, we had a celebratory video call to pop some champagne on Friday afternoon, logged off for the weekend, and the following Monday we were sitting in a virtual onboarding call with the Yahoo team. It has been the most unique “job change” of my career (so far). ↩︎

  2. The community is in early beta right now, but growing rapidly. Feel free to check it out! ↩︎

  3. Also: we’re hiring 👀 ↩︎


The First Rule of Blogging...

a Yahoo purple app icon shape with the iconic lowercase 'y!' logo in it, with a hand drawn arrow pointing to another app icon shaped yellow square with a question mark on it.

The first rule of blogging is very similar to the first rule of Fight Club — if you ever write about:

  1. Recommitting to regular posting, or
  2. How much easier your new blogging setup makes posting,

…you’re guaranteed to abandon your blog for months. At least, that’s always been my experience 🙃

The last (checks notes – holy $%^#!), year has absolutely flown by. I won’t give you the play-by-play, but it’s been a good/wild ride.

Looking forward, I genuinely love this time of year in Utah. Everything is reaching peak shades of green, and the weather has finally settled into reliable shorts-and-t-shirt territory. Even better, golf and mountain biking season is back, bringing fresh energy into my life after the offseason.1

Without making any promises, I hope when I’m writing another update in May 2026 that this upcoming year will be packed with at least half the fun and interesting experiences as this past year. If so the lack of blog posts will be worth it.


  1. This past winter, I experimented with an indoor golf simulator membership, which turned out to be a perfect escape during the cold, snowy months (and it even helped shave a few strokes off my handicap). ↩︎


Blogging From Anywhere

The simpler it is to write and publish content to your website, the more likely it is that you will. I don’t make the rules, that’s just human nature.

Most of the time I write on my MacBook, but there’s no technical reason preventing me from publishing from my iPad or iPhone, it just requires some setup the first time.

Today I picked up the new 13” iPad Pro and the matching Magic Keyboard, so I figured it was a great time to publish a little article from the new mobile setup with my first impressions of the new hardware and the apps I use to write on the go.

continue reading


Make a website

Louie Mantia has been on a roll lately in his prolific advocacy for making things on the Internet. He wrote a post a couple months ago titled Make a Damn Website and he followed it up today with the very practical How to Make a Damn Website.

We overcomplicate what a website needs to be, and it gets in the way of actually making it. So take his (and now my) advice, and make a damn website.

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